BeaverTails, makers of the unique pastries of the same name, has announced the official opening of two new locations in Quebec.
The stores are in historic Old Quebec City and Les Avenues Vaudreuil, a shopping complex with 91 stores about 40 kilometres west of Montreal.
According to a media release, the Quebec City location is consistent with the brand’s longstanding strategy of opening locations in established tourist destinations with high pedestrian traffic. Examples include amusement parks, ski hills, and beach towns.
However, opening a location in a retail plaza represents a new strategy for BeaverTails–one company officials say responds to the circumstances of the COVID-19 pandemic.
“We continually renew our brand to keep it fresh and to maintain strong customer engagement,” says Pino Di Ioia, chief executive officer, BeaverTails. “We have updated the look of our shops and diversified our menu to include speciality items, ice cream and sharable take-out-friendly items like BeaverBites and BeaverTails Brownie Pies.”
“Destinations like Grouse Mountain (North Vancouver), Banff Avenue (Banff, Alta.), Toronto’s Waterfront, Mont Tremblant (Montreal), and Cavendish Beach (P.E.I.) will always be core to our brand. Our customers consistently tell us they associate eating BeaverTails with special occasions, and we understand the power of creating memories by associating BeaverTails with vacations and good times,” he adds.
“Now, in order to make BeaverTails more accessible, we are also opening community shops in locations like shopping plazas. This strategy was initiated before COVID-19, but the pandemic was a major accelerator. In an era when travel may be challenging, community points-of-sale make the BeaverTails experience readily accessible at short notice without significant travel,” Pino explains.
Today, there are 195 BeaverTails points-of-sale in six countries. More than 20 new locations are expected to open this year–the majority will be community shops across Canada.