In honour of Pet Appreciation Month, Canadian specialty retailer Pet Valu is raising funds to support animal rescue efforts.
The franchise system’s 576 stores across Canada have partnered with local organizations within their respective communities. Throughout April, the locations will be selling paper ‘paws’ for $2, $5, or $10, with all proceeds going toward the respective organizations.
Each Pet Valu will also host in-store adoption events Apr. 26 to 28 in recognition of National Adoption Weekend.
“Pet Appreciation Month is highly popular with our franchisees, as it is an opportunity for them to raise funds for animals in need in their own local communities,” said Kellie McCutcheon, Pet Valu’s senior marketing manager. “Through the sales of ‘paws’ and other creative fundraising activities across Canada, our stores are helping a huge variety of animals including cats, dogs, rabbits, birds, and even turtles.”
Pet Appreciation Month is among Canada’s most successful fundraisers for animals. Since it began in 2011, the cause has raised $8 million and found ‘forever homes’ for more than 10,200 pets.