Pet-food retailer Pet Valu is expanding and refreshing its Bailey & Bella Celebrations line with its new “I Do Too” Collection, a revitalized Birthday Collection, and new “Gotcha Day” accessories and toys.
“Devoted pet lovers across Canada are incorporating their pets into an increasing number of important life milestones, from weddings to birthdays,” says Idan Driman, vice president of marketing at Pet Valu. “We are very excited to launch an expansion of our Bailey & Bella Celebrations line to help provide fun, joyful ways for pets to join in the celebration. With new and refreshed products ranging from pet dresses and tuxedos to simpler bandanas and toys, pets can now participate at their own comfort level.”
The new Bailey & Bella Wedding Collection features a flower pink dress and black tux with matching collars and leashes so pets can join in the ceremony or photos as a ring bearer or flower girl. For pets who want a smaller role, there are wedding-themed bandanas and toys. The Bailey & Bella Birthday Collection includes comfortable and fashionable tanks and T-shirts as well as plush birthday-themed accessories and toys. There’s also a matching Cat Birthday Collection. As many pet owners don’t know their pets’ birthdays, Pet Valu has introduced a new Bailey & Bella “Gotcha Day” accessory and four new “Gotcha Day” toys to celebrate the day they brought their pet home.
The expanded Celebrations line is being supported by a new marketing campaign. The campaign includes a five-page feature in FASHION magazine’s summer print edition as well a premium digital page on fashionmagazine.com. The feature showcases devoted pet lovers with their pets dressed in apparel and accessories from Bailey & Bella’s “I Do Too” collection. The images have been repurposed into assets that will be shared on FASHION, Hello!, Toronto Life, and Wedding Bells’ social channels. Additionally, Pet Valu staff will be sharing tips on how to integrate pets into weddings on paid segments on national and regional TV talk shows including “BT Canada,” “The Morning Show,” and “CTV Morning Live.” Pet Valu will also be promoting the Celebrations Collection through its social channels, website and digital flyer.
The Celebrations line is available in the company’s family of stores across Canada including Pet Valu, Bosley’s, Paulmac’s, Total Pet, and Tiso and at petvalu.ca