Ottawa, Ont.-based fast-casual Greek and Mediterranean restaurant PI∙RHO Grill has launched the franchise expansion program of its concept across Canada.
PI∙RHO Grill has a build-your-own-meal restaurant concept, offering bowls and pitas. With healthy conscious, vegan, vegetarian, and allergy-sensitive options, PI∙RHO Grill customers can customize their bowls and pitas, by choosing their preferred base, protein, dips and spreads, toppings, and dressings. Other options include soups, sides, and desserts, as well as local craft beer and wine. All items are served using biodegradable, eco-friendly packaging and utensils.
According to a media release, brand founder George Plagakis saw a gap in the local market for quick service Greek and Mediterranean food and created PI∙RHO Grill.
“Following the tremendous success of our corporate and franchised Ottawa locations, expanding our business model across Canada is a natural step for us and we have already generated amazing interest from across the country,” Plagakis said. “We are excited about our franchise opportunity and are committed to providing every level of support to our franchise partners. Our primary goals are to deliver an amazing customer experience and to be the leading fast-casual brand.”
Franchise development consultants InnoFran, who are assisting the company with their franchise growth, described them as “a great concept … offering a solid franchise opportunity.”
“From the first time we visited them, we knew that they had developed an excellent franchise system and have a menu that is spearheading the health-conscious restaurant market. Their plans are for controlled growth across Canada, with both in-line and food court models. We believe PI∙RHO Grill’s business model has tremendous long-term development potential and is aligned with the fastest growing restaurant segment right now,” InnoFran officials said in the media release.
“Our aim is to work with our chosen franchise partners to open PI∙RHO Grill restaurants in the locations best suited to deliver our unique customer service and creative menu,” Plagakis adds. “Greek food is more popular than ever, and our style of service and products keep our customers coming back for more. The fast-casual sector, especially build-your-own, is [a fast-growing restaurant group] … so the business potential is huge.”
They are approaching the market through a franchise offering including single unit and multi-units in Ontario, as well as area development and master franchise opportunities in other provinces.
For more information on PI∙RHO Grill franchise opportunities, visit pirhogrill.com or InnoFran directly.