::this post ID is 3928::::in categories of ..Food Services....News..::

Pizza Hut Canada creates its own perfume

cropTo commemorate Pizza Hut Canada reaching 100,000 Facebook fans, the franchisor has created perfume that reportedly smells like a fresh pizza box being opened.

What began as a Facebook post, with Pizza Hut asking its Canadian fans how much they enjoyed the smell of freshly baked, hand-tossed dough, turned into a contest for the first 110 fans to share their desire to use the scent as a perfume.

“When our ad team brought the idea to us, we absolutely loved it,” says Beverley D’Cruz, Pizza Hut Canada’s marketing and product development director. “What better way to celebrate our Facebook fans than by providing them with a way to enjoy the fresh smell of pizza whenever they want?”

The franchisor only commissioned the original inventory of 110 bottles, but D’Cruz hints more might be produced in the future.

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