Pizza Nova is celebrating the start of its 23rd annual ‘That’s Amore Pizza for Kids campaign’ in support of Variety – The Children’s Charity of Ontario.
Fifty cents from each dip purchased in May will be donated to support children’s programming. The longstanding partners kicked off their campaign at Variety Village in Scarborough, Ont., in the company of some of the charity’s brand ambassadors.
“Pizza almost always puts a smile on the face of children,” said Domenic Primucci, president of Pizza Nova. “But we’re learning that dips are not far behind when it comes to enjoyment and popularity. We’re as committed to Variety today as we were when we first connected more than 23 years ago. We encourage everyone to add a dip to their order and support the campaign and ultimately the kids.”
Pizza Nova is also launching an exclusive homemade dill & chive dip, to support the campaign. Last year, the campaign raised more than $200,000, bringing the total funds donated by Pizza Nova to Variety to well over $2 million.
“We could not be more thankful and grateful for Pizza Nova’s support over the years”, said Karen Stintz, president and CEO of Variety. “Their support speaks for itself but, beyond that, it’s the personal commitment that their leadership, franchisees, and staff show us each year that leaves us almost speechless.”
For more than 70 years, Variety has helped generations of people come together to find support, get healthier, and make friends for life. This year’s event will not only raise funding for programming but will generate awareness on the importance of breaking down barriers to participation and fostering accessibility and inclusiveness for kids and their families across Ontario.
“Although many of our activities were restricted over the past few years, the support we’ve received from Pizza Nova has not stopped–not for a minute,” said Stintz.