As an introduction to the card-based program, customers can collect a 10 per cent credit on every walk-in or pick-up purchase at any location in Ontario, Manitoba or Saskatchewan. The credit is automatically loaded on the loyalty card, separate from any pre-loaded cash amounts. On every 11th purchase, the earned ‘dough’ from the previous 10 purchases is unlocked for redemption.
“We’ve always believed customer loyalty deserves recognition and appreciation,” says Pat Finelli, Pizza Pizza’s chief marketing officer (CMO). “Over the years, we’ve expressed our gratitude through seasonal promotions, contests and community sponsorships. Now, with Club 11-11, we can provide new perks and rewards. We’re delighted to thank our customers in this new, tangible and tasty way.”
The program represents a new partnership between Pizza Pizza and Givex, a Toronto-based technology company. Customers can join by picking up a free card from any restaurant in the three provinces and registering online at www.pizzapizza.ca, in the Club 11-11 section. While the ‘dough’ can currently be collected only through walk-in and pick-up orders, it will eventually be expanded to delivery customers, too.