PropertyGuys.com recently announced its latest international expansion into South Africa with a new master franchise agreement.
The deal highlights 122 exclusive franchise territories to be developed within the master territory.
“We went on a global quest to find a truly disruptive approach to real estate and found it in Canada of all places,” said Dean Ferreira, CEO, PropertyGuys.com South Africa. “We were truly amazed with the approach PropertyGuys.com has pioneered over the last 20 years which is far better than anything else we could find. Our shared values of democracy, security, and prosperity further helped to seal the deal.”
PropertyGuys.com is championing the reduction of user friction by digitizing key touchpoints across its users’ entire real estate journey.
The platform will cater to South African buyers and sellers who an alternative to the one promoted by most of the country’s largest brokerages.
“Our current real estate systems greatly resemble those found across North America which in my view, have structural problems because they are not able to put consumers at the centre of their own transaction,” said Ferreira, who has worked in the industry for many years.
“We are excited to be collaborating with Dean and his group to bring our unique approach to real estate to South Africa,” said Ken LeBlanc, president and CEO, PropertyGuys.com. “Their keen interest in innovation and experience in both the franchising and real estate arenas bodes well for us. It’s surreal that we’ll be able to influence the ‘future of real estate’ in South Africa from over 15,000 km away.”
Most recently the company has begun its first phase of expanding its brand footprint in select U.S. states. The U.S. represents the opportunity of more than 2200 exclusive territories at scale, with 252 already under development.
“We strive for digital connectivity and an enhanced user experience that crosses real estate’s most typical ecosystem. This encompasses our approach to customer service, marketing, pricing, brokerages, legal, conveyancing and everything in between. We’re now seeking to partner with like-minded entrepreneurs as franchisees along with securing the best channel partners,” Walter Melanson, PropertyGuys.com co-founder and director of partnership.
PropertyGuys.com’s global franchise development plan will expand the company’s territory coverage and allow it to adapt key elements of its platform to recognize regional nuances that make each market unique.