Breakfast, brunch, and lunch restaurant Pür & Simple officially opened its newest location at Kingsway Mall in Edmonton on March 31.
This unveiling of the Canadian eatery’s 20th storefront marks a milestone as its first Alberta location. Upon opening, the new restaurant will employ 25 to 30 local residents and will have seating arranged with physical distancing measures in place, including plexiglass partitions to provide a safe dining experience. Once restrictions are lifted, the restaurant will be able to seat up to 96 guests at full capacity.
Originally founded in Quebec in 2016, Pür & Simple has become one of the country’s fastest growing breakfast chains. Following its initial success in eastern Canada, the brand introduced a franchising model in 2017, which created growth all across the country.
Edmonton franchisee Anjum Vadia is a newcomer to the company but is no stranger to the world of restaurant management, bringing many years of experience as a franchise operator.
“When I first discovered the restaurant concept, I quickly became a believer in everything they do and felt strongly that the opportunity to open my own location in Edmonton was one that I could not pass up,” said Vadia. “Pür & Simple differentiates itself from other brands by serving up not only delicious, healthy meals, but also by creating a warm and welcoming environment that truly makes you feel at home. Our team is ready and excited to show Edmonton what the company is all about.”
Plans for additional Alberta locations are also underway.