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Pvolve partners with Jennifer Aniston on new global advertising campaign

A photo of Jennifer Aniston working out for an advertising campaign for fitness franchise Pvolve.
Jennifer Aniston has partnered with fitness franchise Pvolve on its first global advertising campaign.

Fitness franchise Pvolve has launched its first-ever global ad campaign, “A Strength that Sets You Free,” featuring brand partner Jennifer Aniston.

The ad spot reveals Aniston working out with Pvolve’s array of patented and proprietary equipment, like the P.band, Slant Board, Precision Mat, P.ball, and P.3 Trainer. According to a press release, as a Pvolve member and fan of the brand, Aniston shares first-hand how the method helps her feel stronger than ever before, brought to life by the tagline, “A strength that sets you free.”

Aniston stars in the campaign following her appointment as a business partner earlier this year.  The star joined the company to assist with key business priorities, including consumer marketing.

The campaign was created through a collaborative effort with Aniston, and creative agency 72&Sunny. Pvolve partnered with director Loren Denis, Academy Award winner Linus Sandgren as director of photography, and celebrity photographer Zoey Grossman on the spot. The campaign will air on national cable TV and streaming platforms such as Hulu and Peacock, among others.

“Pvolve offers a variety of ways to experience its functional fitness workout method, meeting consumers where they are and at any stage in their fitness journey. Pvolve is flexible and convenient. When members use Pvolve, they’ll discover a new meaning of ‘strong’–one that is rooted in the belief that a quality fitness routine should serve you holistically and throughout all stages of life,”‘ the news release states.

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