The franchise system has grown to become one of the largest Mexican food-service chains, with more than 600 restaurants in the U.S. and now Canada. With plans to open another 70 to 85 locations in North America by the end of 2013, Qdoba reports strong interest from existing restaurant owners looking to develop throughout Canada.
“Qdoba is excited to continue our growth beyond the U.S. border,” says John Dikos, director of franchise development, “and franchisees like Leo Stathakis of QNorth Development in Ontario are helping to pave our way. We will continue cultivating franchise partners who exhibit an entrepreneurial spirit and passion for food, along with a track record of success in the restaurant industry.”
To celebrate the grand opening of Stathakis’ franchise in London, Qdoba gave away one free entrée to the first 20 customers on each day of the restaurant’s opening week. Additionally, the restaurant is encouraging guests to become members of the Qdoba Rewards loyalty program, which offers free food and other benefits.
Like Qdoba’s U.S. restaurants, the Canadian franchises are using fresh, quality ingredients, cutting tortillas by hand for chips, hand-smashing guacamole and grilling fresh, marinated meats on an open-flame grill. The Canadian locations also offer catering services, including buffet-style hot taco, nacho and burrito bars and burrito box lunches, for between 10 and 100 people.