Rabba Fine Foods opened its new market location in Toronto’s Regent Park earlier this month.
The location features an in-store counter offering Middle Eastern-inspired quick-serve meals prepared freshly in store.
The location is the 35th within the Rabba network and the third to offer a take-out service in partnership with Paramount Fine Foods.
“We’re delighted to open a market in the Regent Park neighbourhood,” said Rick Rabba, president of Rabba Fine Foods. “This location, which has its own personality and unique characteristics, is the fruit of a long road of planning and partnerships. We’re eager to contribute to the life of community in partnership with the Paramount Fine Foods team.”
The result of mutual respect between the two foodservice brands, the Rabba Kitchen by Paramount concept has been piloted since 2020 and, in time, is expected to be rolled out across multiple locations. The first two locations to feature the take-out counter opened in Mississauga and on Queens Quay West in Toronto.
“The region of the Middle East has long been revered for its flavours, spices, and wholesome meals,” said Mohamad Fakih, founder and president of Paramount Fine Foods. “Together with Jack and Rick Rabba and their team, we’re happy to honour our common roots from the region while sharing our love of food with even more people than we could achieve on our own.”
Located at 683 Dundas Street East in Toronto, the menu of this new location features Paramount fare including shawarma, shish tawouk, kafta, and falafel, as well as the most popular items from the Krispo Chicken concept, featuring farm-fresh ingredients that are also Halal.