Featuring a new package design, the whole bean lineup will include cuzco, fair trade, organic mild roast, paradiso medium roast and espresso forte, while the ground coffee lineup will include paradiso medium roast, Colombian supremo dark roast and caramelo.
“We are really excited about the new offerings in grocery stores because they will give Canadians another way to enjoy delicious coffee at home,” says Stacey Mowbray, Second Cup’s president and CEO. “We serve some of the highest-quality coffees available in Canada and our expansion into grocery aisles will further establish Second Cup as a leading player in the premium coffee industry.”
The new product line is one of several major initiatives recently announced by the franchisor. In July, a new café design concept was introduced in downtown Toronto, elements of which will start to be applied nationally this fall. Second Cup is also testing a new customer loyalty program in Western Canada.