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Shoppers Drug Mart supporting 19 to Zero to address vaccine hesitancy

Shoppers Drug Mart is providing funding to 19 to Zero, a non-profit coalition aiming to “understand and address vaccine hesitancy in Canada.”
Shoppers Drug Mart is providing funding to 19 to Zero, a non-profit coalition aiming to “understand and address vaccine hesitancy in Canada.”

Shoppers Drug Mart is providing funding to 19 to Zero to support its ongoing efforts to understand and address vaccine hesitancy in Canada.

Launched at the University of Calgary in August 2020, 19 to Zero is a “not-for-profit coalition of doctors, scientists, academics, and others, working together to understand, engage with, and ultimately shift public perceptions around COVID-19 behaviours and vaccine,” according to a media release.

The funding from Shoppers Drug Mart will support the coalition’s efforts to understand fundamental sources of COVID-19 vaccine hesitancy in specialized or low confidence populations and areas and deliver related education to targeted patient populations.

“Canada is leading the world in vaccinations, but if we want to achieve herd immunity and put this pandemic behind us, there are many Canadians who need additional support to get their shot,” said chair of 19 to Zero, Dr. Jia Hu. “With this funding, we’ll be able to better identify barriers to vaccination and provide resources and education to those who need it most.”

“Millions of Canadians each week come to our stores for a broad range of healthcare support, including vaccinations. We are always looking for ways to better understand those customers,” added Jeff Leger, president, Shoppers Drug Mart. “Working with partners like 19 to Zero and supporting their research and education initiatives is just one way we believe we can support better health outcomes for Canadians.”

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