The partnership offers 7-Eleven customers a summer full of skateboard-themed contests and prizes.
Norman Hower, vice-president and general manager of 7-Eleven Canada said: “As Canadians head outside to enjoy their summer, we are excited to kick-start the celebrations with a host of skateboarding activities in local communities—instore and online. We know some of customers enjoy skateboarding and our hope is to make the summer even better for them by teaming up with Canada Skateboard, and bringing them awesome skateboard themed events online.”
Through the Sev’s 360 Summer – Roll With Us campaign, 7-Eleven Canada will be giving away one Slurpee Skateboard deck a day, every day this summer. Customers can enter to win by scanning the 7Rewards app. Slurpee is also introducing new and exclusive summer flavours, which include Pink Grapefruit Lemonade, Fanta Dragon Fruit, MTN Dew Blue Shock, and Slurpuccino. Customers can also collect Slurpee Canada Skateboard Collectible Cups, featuring Canada Skateboard’s 2021 National Team and a Hide and Seek game to play.
7-Eleven Canada will also work with two community skateboard parks to host pop-up murals this summer, featuring work by local artists. The first location was featured in Cloverdale, Surrey, B.C. for the month of May.