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Snap Fitness focusing on increasing franchise growth in North America

Snap Fitness has announced plans to increase it franchise presence in North America, namely smaller and rural markets.
Snap Fitness has announced plans to increase it franchise presence in North America, namely smaller and rural markets.

Snap Fitness is hoping to break down the barriers preventing many people in North America from joining gyms.

With a current membership base of more than a million at 1000-plus clubs around the world, Snap Fitness is leveraging its branding and operations to bolster its franchising plans. The strategic expansion intends to deepen the presence Snap Fitness has on smaller, often rural markets. Likewise, the company has heightened its interest in suburban and urban markets with its refreshed branding and advanced in-gym amenities.

“Our new brand ethos, which is narrowly focused on how working out makes you feel versus how you look, has been a guiding light for our innovation throughout the company–energizing our operations, marketing, design, and growth plans worldwide,” said Ty Menzies, the global CEO of Snap Fitness. “We’ve carefully cultivated a supportive culture at all levels of the organization, from our headquarters in the Twin Cities to each of our gyms, and I am excited to bring that experience to more individuals in new and current markets across the United States and Canada.”

The brand has made several enhancements to facilities to prepare for this growth, including upgraded cardio machines, improved weightlifting areas, a functional fitness zone, group class spaces, and access to personal trainers. All Snap Fitness locations have 24-hour, seven-day-a-week access for members to allow for convenience, in addition to offering pricing to remain competitive and attract new customers.

In addition to the enhancements at the facilities, Snap Fitness has bolstered its franchise development team with new members. Recent newcomers to the team include Jacqueline Albert as real estate manager and Gary Payne as franchise sales director.

With an established team of 12 franchise business coaches ready to discuss best practices for successfully running a location, the brand is awarding franchise opportunities to both single and multi-unit franchisees. Ideal candidates have proven business experience and possess an entrepreneurial spirit, while maintaining established community ties and having passion for the fitness and wellness industries.

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