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Subway’s annual Never Miss Lunch Day focuses on fighting child hunger

On June 22, Subway Canada’s Never Miss Lunch Day returns, with $1 of every sub sold supporting child hunger initiatives in 190 communities across Canada.
On June 22, Subway Canada’s Never Miss Lunch Day returns, with $1 of every sub sold supporting child hunger initiatives in 190 communities across Canada.

Subway Canada is committing $500,000 as it continues its mission to help feed kids in local communities with the return of its annual Never Miss Lunch donation day.

On June 22, $1 from every footlong sold at Subway will help support child hunger initiatives in more than 190 communities in Canada’s 10 provinces and three territories.

In partnership with Food Banks Canada’s After the Bell program, the initiative aims to provide nutritious food to kids in need during the summer break, when many school-based lunch programs end. This summer, Food Banks Canada’s goal is to deliver 175,000 healthy food packs to children in need. In 2021, After the Bell provided 150,000 food-packs to food banks across Canada, focusing on reaching communities of greatest need.

“We continue to see the price of food soaring in our nation, leaving families in Canada no choice but to pay more for kitchen staples like bread, dairy, fruit, and vegetables,” says Kirstin Beardsley, chief executive officer of Food Banks Canada. “This, combined with high housing costs and job losses due to the ongoing pandemic, have forced more people to use food banks. Trusted partners like Subway continue to step up for its community, and we are deeply grateful for their ongoing support.”

According to Food Banks Canada, children represent 33 percent of food bank visits, a total of 400,000 visits. According to Statistics Canada, one in six children lives in food-insecure households in Canada. Food insecurity is at crisis levels in many Northern communities, especially Nunavut, which sees a food insecurity rate of 57 percent, compared to the national average of 12.7 percent.

From 2019 to 2021, there has been a 20.3 percent increase of Canadians visiting a food bank. The provinces with the biggest increases in visits during that time are Quebec (38.5 percent), Alberta (29.6 percent), and Ontario (23.5 percent), while the Yukon and Northwest Territories saw the largest decline with 24.8 percent, followed by Saskatchewan (11.8 percent) and New Brunswick (8.3 percent).

“Our local restaurant owners from every corner of the country bring passion, enthusiasm, and heart when it comes time to alleviating child hunger within their communities,” said Doug Fry, country director, Subway Canada. “We’re committed to delivering high-quality, nutritious, and fresh food to communities every year, and we look forward to working with Food Banks Canada to bring healthy food packs to Canadians. It’s been an exciting year as we embark on the fourth iteration of this initiative, following our late-April Eat Fresh Refresh launch in Canada.

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