Customers who bought Reef footwear at any Flip Flop Shops in Canada received a free surfing DVD with their purchase. Staff created further awareness by wearing Reef-branded T-shirts.
“We were stoked to team up with Reef for our first promotion of the year in Canada,” says Brian Curin, president of Flip Flop Shops. “Reef brings a killer product to the table that aligns with our stores’ culture and lifestyle.”
“Flip Flop Shops have done a tremendous job filling a void in the action sports retail industry and we’re honoured to have been part of the ride since the beginning,” says Rob Thomson, Reef’s sales and marketing manager. “Year in and year out, they provide consumers with the ultimate flip flop destination experience, with great selection and knowledgeable staff.”