This past summer, Swiss Chalet’s food trucks distributed free fries and sauce across Canada. The ‘Fresh Impressions’ promotional tour teamed up with comedian and motivational speaker Jessica Holmes to give away samples and coupons for 15, 25 or 100 per cent off any future meals at the chain’s restaurants.
For almost 60 years, the iconic Canadian franchise system has been bringing families together. Holmes says she supported the project to encourage the importance of family mealtime.
“I’m a working mom, so I know how tough it can be to get the family together for a meal—not to mention a healthy meal that my two young picky eaters will love,” she says. “No one ever complains when we head to Swiss Chalet. Everyone has a favourite meal there—including my husband (smoky BBQ ribs) and me (fresh salad)—and the relaxed atmosphere makes it the perfect place to chill. For us, it is a guilt-free, relaxing night out. We’ve gone there with family friends, requested a table for 16 and had a stress-free dinner party.”
Swiss Chalet used social media to let its followers know where each of its three trucks would be passing by throughout July and August.