Redberry Restaurants has announced an ambitious expansion plan for 200 Taco Bell restaurants in Canada.
This will more than double the franchises’ existing Canadian location count and will establish Redberry’s position as the largest franchisee in the country. This is what restless creativity looks and feels like in
The restaurant company currently owns and operates 14 locations across Ontario. The plan to build 200 new locations will take place over an eight-year period.
Ken Otto, CEO, of Redberry Restaurants, says, “Our team is committed to achieving what we say we’re going to do. This has led brands to invest in us and trust us to deliver.” Redberry has gained a reputation as a powerful brand amplifier and has helped coveted QSR brands achieve significant growth and brand awareness.”
“The opportunity to lead the expansion of the beloved Taco Bell brand north of the border is truly an honour,” says Otto.
The additional 200 Taco Bell restaurant locations across Canada will be built throughout British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario.
“Over the past few years, we have seen what Redberry can do with our brand,” says Matthew Shaw, chief development officer, Taco Bell North America. “We recognize how different the Canadian market is and Redberry has proven itself as an undisputed leader in operational excellence in the Canadian QSR industry. We couldn’t be happier to partner with Redberry as Taco Bell’s Canadian brand ambassador.”
The company’s newest location is part of a new-build plaza (anchored by the largest LCBO in London, Ont., along with ancillary retail). Centered in a high-growth area of north London, it is surrounded by significant new residential development.
“We are thrilled to open our first new-build Taco Bell restaurant in the city of London, which is our third Redberry-owned Taco Bell location in the city,” says Chris Racine, chief operating officer of Redberry. “This new restaurant location is the perfect start of our expansion plan to significantly increase the availability of Taco Bells across Canada.”