Mexican quick service restaurant TacoTime is set to celebrate its 45th anniversary in Canada.
As part of the anniversary celebrations, the brand will host a nostalgic throwback to its roots with 99-cent tacos on Oct. 4 for National Taco Day, harkening back to the 1980s when tacos could be purchased for just under a dollar at every TacoTime grand opening.
From beginnings at its first Canadian franchise location in Lethbridge, Alta., TacoTime Canada has grown to more than 125 locations. TacoTime has since become a Canadian brand that now serves more than 2.5 million tacos and 3.2 million burritos annually, using all-Canadian ingredients. The brand’s wide variety of menu items includes its original recipe hot sauces, taco shells, taco chips, proteins, and edible salad bowls.
“TacoTime was founded with a belief that fresh, real ingredients make better food, and we are delighted to be commemorating 45 years of upholding this commitment to excellence in Canada,” says Wendy Derzai, vice president of Taco Time Canada at MTY Food Group. “Our passion lies in bringing exceptional service and unbeatable taste to our customers, and that’s reflected in every bite.”
A fact the brand prides itself on is it was able to navigate the challenges of the COVID-19 pandemic without any store closures. “TacoTime has proven itself to be a Canadian favourite that is here to stay,” a press release states.
TacoTime Canada anticipates opening four new locations in 2023, alongside renovating and updating six existing locations by the end of the year.