Taymax Group Holdings LLC has appointed Brian Boucher as chief operating officer.
Taymax is one of the largest Planet Fitness franchisees with more than 60 fitness clubs across North America.
He will also support expansion within and beyond its current markets of San Antonio, Nashville, Pittsburgh, Sacramento, Toronto, and Ottawa.
“Brian’s exceptional background leading operations teams during periods of growth will be a huge asset as we continue scaling our business organically, and through mergers and acquisitions,” said Kelleher. “We’ve found in him a partner who shares our enthusiasm for growing our leadership position in the Planet Fitness system.”
Boucher brings more than 20 years of retail and operations experience to Taymax. Most recently he served at Under Armour Inc., where he oversaw the operations of more than 180 stores in North America.