The Chopped Leaf opening 30 new restaurants this year; drops first national ad campaign

Canadian quick-service restaurant chain, The Chopped Leaf, is expanding and looking for new franchisees.

The chain is currently expanding aggressively across Canada with 30 new restaurants planned to open this year. Expansion is focused on Ontario, Manitoba, and Atlantic Canada, with franchise opportunities also available in B.C., Alberta, Saskatchewan, and Quebec.

“Canadians are actively looking to eat healthier and feel good after they eat, which is what we offer,” says Blair Stevens, president and founder of The Chopped Leaf, who opened the first location in Kelowna, B.C. in 2007. “Our franchisees and their team members are the keys to a great customer experience and to our continued successful growth. As we expand across Canada, we are looking for franchisees who believe in the importance of a healthy lifestyle and the power of healthy eating.”

The Chopped Leaf is also launching its first national advertising campaign to celebrate big changes to its menu and packaging. The chain’s first TV commercial, which started airing nationally on May 1, features a customer dancing with their new Shake-A-Bowl.

The commercial was created by Crew, an award-winning advertising agency. The campaign will be rolled out across various media channels, including social media and national broadcast TV.  Media Dimensions developed and executed the media strategy and media execution.

“We’ve definitely shaken things up at The Chopped Leaf with a new menu focused on our customers’ nine favourite flavours, new packaging, and our first-ever national advertising campaign,” says Karen Paradine, head of marketing, at The Chopped Leaf. “Our goal is to bring a sense of fun and energy to healthy eating, and improve the overall experience for our customers, our franchisees, and our staff.