Tim Hortons has announced quality improvements to its breakfast sandwiches designed to deliver “the best taste and value for Canadians.”
These quality food improvements are part of Tim Hortons’ ‘Back to Basics’ strategy announced earlier this year and include a commitment to make the menu free from colours and flavours from artificial sources.
“More Canadians eat breakfast at Tim Hortons than any other restaurant and we take pride in providing convenient, high-quality, and affordable options for Canadians on the go,” said Tim Hortons’ chief marketing officer Hope Bagozzi. “We are excited we are launching amazing new crispier, naturally smoked bacon we know guests are going to love, along with a delicious new fluffy English muffin for our breakfast sandwiches.”
Tim Hortons is also implementing new training and standards to improve the consistency and quality of breakfast offerings, including making breakfast sandwiches even tastier by buttering each one.