Coffee-lovers in China might soon become familiar with classic Canadian branding like “Timbit” and “Roll up the Rim to Win.”
Tim Hortons has entered into an exclusive master franchise joint venture agreement with Cartesian Capital Group to develop and open more than 1500 Tim Hortons locations throughout China over the next 10 years.
“China’s population and vibrant economy represent an excellent growth opportunity for Tim Hortons in the coming years,” said Alex Macedo, the company’s president. “We have already seen Canada’s Chinese community embrace Tim Hortons and we now have the opportunity to bring the best of our Canadian brand to China with established partners who have expertise in the industry and the country.”
The quick-service restaurant (QSR) chain is a subsidiary of Restaurant Brands International (RBI), which also owns Burger King. In 2012, Cartesian Capital partnered with RBI to develop the burger chain in China and has since expanded to more than 800 restaurants across the country.