Tim Hortons will turn 50 this year, on May 17. To celebrate this milestone, the franchise system is launching numerous initiatives, including a 50th anniversary logo and packaging and anniversary-themed campaigns to engage customers.
Franchises are already serving both hot and cold drinks in the new cups displaying the 50th anniversary logo and a new tagline, “50 Years Fresh.” The branding also extends to donut, muffin and Timbit boxes, bags and take-home coffee packaging.
Next, beginning in April, the franchise system will launch anniversary merchandise, including travel mugs and reusable cold beverage cups, which will be available both in restaurants and online.
“We’re thrilled to mark half a century pouring Canadians’ favourite cup of coffee,” says Marc Caira, Tim Hortons’ president and CEO. “From a single location in Hamilton that opened in 1964 to 4,350 restaurants today across Canada, the U.S. and the Arab States of the Gulf, with the support of our loyal guests and dedicated franchisees, we’ve grown to serve nearly eight out of every 10 cups of coffee sold in Canada.”