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Tim Hortons collabs with Justin Bieber on new menu items, merchandise

Pop superstar Justin Bieber is collaborating with Tim Hortons to launch 'Timbeibs' and related merchandise later this month.
Pop superstar Justin Bieber is collaborating with Tim Hortons to launch ‘Timbeibs’ and related merchandise later this month.

Tim Hortons and Justin Bieber are collaborating on menu items and co-branded merchandise, all inspired by the pop superstar’s love of the brand.
Tim Hortons guests in Canada will get their first taste of the collaboration on Nov. 29, with the launch of a limited-edition selection of ‘Timbiebs’ Timbits in Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavours.
Beiber shared with the Tims team that Timbits are his favourite item on the menu, which led to
a partnership with Chef Tallis Voakes, Tim Hortons’ director of culinary innovation, to experiment with different flavour combinations and collaborate on the recipes that guests can soon try for themselves.
“Doing a Tim Hortons collab has always been a dream of mine,” said Beiber. “I grew up on Tim
Hortons and it’s always been something close to my heart.”
Tim Hortons is thrilled with how the musician has been all-in on this partnership, said Hope Bagozzi, chief marketing officer for Tim Hortons, including filming a fun TV commercial for the
Timbiebs launch.
“What’s amazing about working with Justin is he has an authentic, lifelong relationship with
Tims and he was so invested in working on our future plans together,” said Bagozzi. “He knows exactly what our guests already love about the Tims brand and he’s helping us deliver new menu innovations that we know they’re going to love. We’re really looking forward to what’s next.”
A lineup of Timbiebs merch will also be available in participating restaurants in Canada and the United States the same day as the menu items.

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