Food-franchise system, Tim Hortons has unveiled its Tims FreshBrewer, a lid that reduces spills, and aims to decrease the use of single-use cups.
The FreshBrewer has been under testing and development for three years, with numerous restaurant owners, in-house coffee experts, and guests working alongside engineers to make adjustments.
In recent years, the company has placed emphasis on its visual identity. The redesign and enhanced function of the lid includes a maple leaf embossment, a raised dome, tabbed closure, and offers an improved flow of coffee from the cup. The cover is made from polypropylene, a material that is 100 per cent recyclable and is accepted in 95 per cent of curbside programs in Canada.
“We took more than two years to develop the lid, conducting 12 research studies, serving over 30 million beverages, and working with thousands of guests to help us design it,” said Alex Macedo, president of Tim Hortons. “Our guests have been asking for a better lid for years and we took the time to research and develop an improved lid that reduces spills and our carbon footprint. Guest feedback on our new lid is overwhelmingly positive with a nine-to-one preference over our old lid.”
In addition, the restaurant has made a decade-long commitment to sustainability. New measures include the introduction of a reusable cup to reduce single-use cups, a straw less lid for ice coffee, and the elimination of wooden sticks.