::this post ID is 11103::::in categories of ..Food Services....News..::

Tim Hortons kicks off Roll Up the Rim with surprise for Windsor, N.S.

TIM HORTONS - Tim Hortons RRRoll Up the Rim to Win Is BackCanadian food-service franchisor Tim Hortons surprised residents of Windsor, N.S., by changing the town’s name on local signage to ‘Winner’ to kick off this year’s ‘Roll Up the Rim to Win’ contest.

The new signs were put up overnight everywhere from the local arena to the mayor’s office door. Residents were also invited to a community event at Long Pond, said to be the birthplace of hockey, for free coffee and Timbits, where every cup was a winner. Finally, the coffee chain donated $10,000 toward the construction of a new outdoor athletic centre.

This year’s Roll Up the Rim to Win contest began on February 2 and will run until April 17. Prizes include Toyota Camry cars, LG organic light-emitting diode (OLED) TVs, prepaid Visa cards, gift cards, coffee and other beverages and food items.

“In 1986, the contest’s inaugural year, the most valuable prize was a snack pack of Timbits,” says Peter Nowlan, chief marketing officer (CMO) for Tim Hortons. “Now, in 2015, there are more prizes than the entire population of Canada.”

Watch the Windsor surprise visit here:


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