Tim Hortons kicks off Smile Cook campaign during spring for the first time ever

For the first time, the iconic Tim Hortons Smile Cookie charitable campaign has kicked off in the spring in restaurants across Canada through May 7.

Every year, the week-long campaign sees customers purchase millions of hand-decorated Smile Cookies, with 100 percent of the proceeds from each cookie going to support more than 600 local charities and community groups that are handpicked by Tim Hortons restaurant owners.

Guests can support a local charity or community group by purchasing a Smile Cookie for $1.50 plus tax, or by purchasing one of four Smile Cookie personality pins–Zany, Sweetie, Chippy, or Grumpy–at participating restaurants for $2 plus tax.

Returning this year to help support the annual campaign are two of Canada’s most decorated Olympians and world champion athletes, Penny Oleksiak and Marie-Philip Poulin.

“Last year’s Smile Cookie campaign was so much fun to be a part of, so I am excited to kick off another round of Smile Cookie with Tim Hortons this year,” says Oleksiak. “Smile Cookie has meant so much to me over the years, and I can’t wait to help make a real difference in so many communities across Canada.”

“Each and every Smile Cookie sold helps to support charities and community groups across the country,” says Poulin. “I’m really looking forward to making this year’s Smile Cookie campaign the best week possible–let’s top last year.”

The first Smile Cookie campaign launched in 1996, originally raising funds for Hamilton Children’s Hospital. Since then, the annual charitable campaign has raised a total of more than $92 million across North America for charities and organizations selected every year by Tim Hortons restaurant owners. Recipients include local hospitals, community care organizations, food banks, and schools. Last year’s campaign raised a record-breaking $15 million.

Taking the top spot in selling the most Smile Cookies across Canada in 2022 was the DiTommaso family in Dunnville, Ont. Ryan DiTommaso and his team decorated and sold 56,360 Smile Cookies within their community, with funds raised directly supporting the Dunnville Healthcare and Hospital Foundation. With a population of about 6,000 people in Dunnville, that was an average of roughly nine Smile Cookies per person for everyone in the community.

For a full list of local charities and community groups benefiting from the annual Smile Cookie campaign, visit timhortons.ca/smile-cookie. Guests can also share how they are supporting the annual campaign by using the hashtag #SmileCookie on social media.