Tim Hortons has removed its Roll Up The Rim paper cups due to the current public health environment.
The company is redistributing $30-million worth of prizes to restaurant giveaways and the digital contest countrywide. Up to $14 million in free beverages will be available at participating franchises for the first two weeks.
According to a press release, the decision was made in the best interests of the company’s customers, owners, and more than 100,000 employees. The company is working with its sustainability team to ensure all of the campaign’s paper cups are appropriately recycled.
Cash registers at participating restaurants are being programmed to randomize the hot drinks giveaway and winning consumers will automatically be credited for their beverage at the time of purchase. Further, Tims Rewards members will earn digital rolls when they scan their loyalty card or app when making any hot drink purchase during the four weeks of the contest.
“Given the circumstances, we decided to change our contest,” said Hope Bagozzi, the company’s chief marketing officer.