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Topper’s Pizza gives tricks and treats at SickKids

OLYMPUS DIGITAL CAMERAAn annual costume parade took place on Halloween at Toronto’s Hospital for Sick Children, where Topper’s Pizza employees handed out treat bags.

Dressed as Batman and Catwoman, franchise executives Keith and Emaan Toppazzini provided 300 treat bags filled with crayons, colouring pages, notepads and sunglasses to children at the parade who were unable to trick-or-treat this year. They also specially delivered treats to patients staying in their hospital rooms.

“We are both thrilled and honoured to have this opportunity presented to us,” says Keith, president and chief operating officer (COO) of Topper’s Pizza. “There is nothing more rewarding than helping a sick child forget about their illness, even for a few minutes.”

The event ran from 1:30 to 3:30 p.m. and was sponsored by 14 donors, each of which was responsible for setting up a trick-or-treat station to be visited by patients, their siblings and family members. Topper’s Pizza was invited to participate in the parade as part of its newly established partnership with SickKids Foundation, in support of children’s health.

“It’s one of my favourite events in the hospital and I’m extremely grateful that Topper’s Pizza has stepped up so generously to participate,” says Wendy Dempsey, manager of sponsorship and cause marketing at SickKids Foundation. “The parade is a lovely, heartwarming experience that stays with you for a long time.”