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UPS Store Canada upgrades digital signage network

UPS_signageSmall business services franchise system The UPS Store Canada has selected L Squared to provide to its franchises new in-store digital signage.

The network-wide upgrade began in October 2015 and the transition is expected to finish this year. The digital signage will showcase national and local content.

“One of the big challenges facing our in-store associates is taking advantage of up-sell and cross-sell opportunities,” says Michelle Cameron, director of marketing for The UPS Store Canada. “We tend to be a destination type of business, where customers come in and use us for one service and not the other, so this is a tool that allows us to educate them further about all of the small-business solutions we offer.”

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