Wendy’s is celebrating the one-year anniversary of its breakfast launch in Canada with a fresh menu item.
The new Egg BLT is now available nationwide for a limited time. The new sandwich is made with Canadian grade A egg, Applewood smoked bacon, tomato, greenhouse-grown lettuce, and a slice of cheese, topped with mayonnaise and served on a butter croissant featuring more than 120 layers.
“We entered the breakfast game with a fresh take, disrupting the bland breakfast category with the made-to-order breakfast Canadians deserved,” says Liz Geraghty, chief marketing officer, international, The Wendy’s Company. “One year into serving breakfast, we continue to listen to our fans and bring high-quality menu items like the Egg BLT and Homestyle French Toast Sticks to freshen up morning routines.”
Since the launch of Wendy’s breakfast in Canada, breakfast croissant sandwiches have remained popular, inspiring the latest menu addition. The recently launched Homestyle French Toast Sticks and Frosty-ccino—which combines Wendy’s coffee with either chocolate or vanilla Frosty flavour—also top the list of Canadian favourites.
“Our culinary team is constantly innovating based on what our fans want from their morning meals,” says Hayley Kianoff, manager of international culinary innovation, with Wendy’s.
In addition to the brand’s medium-roast coffee blend and Frosty-ccino, customers can now enjoy iced coffee any time of the day.
The new Egg BLT can be ordered through Wendy’s mobile app, in-restaurant, or delivered through Uber Eats, DoorDash, or SkipTheDishes.
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