To help advance the goal of sustainably sourcing 100 per cent of its customer-facing packaging by 2026, Wendy’s is collaborating with packaging and plastics industry companies Berry Global and LyondellBasell.
The collaboration will support Wendy’s move from a selection of plastic-lined paper cups with limited recyclability to single-substrate, clear plastic drink cups that more consumers will be able to recycle. Based on a mass balance approach, the cups will also use 20 per cent ISCC-certified, recycled plastic across all North American restaurants–with the potential to increase the amount of recycled plastic used in the future.
The new cup set will launch in U.S. and Canada restaurants in early 2022 with the initial set of large cups using recycled plastic; all drink cups will use recycled plastic in 2023. This step is estimated to divert 4.536 million kg (10 million lbs) of waste from landfills over the first two years. The amount of waste diverted from landfills due to this collaboration is projected to increase significantly as Wendy’s works with Berry to expand recycled plastic use throughout its entire cup set.
“Consumers are increasingly aware of the impact of single-use waste, and we want to do our part as a leader in the quick-service restaurant industry to provide more sustainable options,” said Liliana Esposito, Wendy’s chief corporate affairs and sustainability officer. “This announcement marks Wendy’s next step toward creating packaging solutions to reduce our environmental impact.”
“Giving our natural resources multiple lives requires commitment and collaboration across the value chain. Partnering with leading brands which actively pursue opportunities to promote innovative packaging solutions is key to accelerating a circular economy,” said Tom Salmon, Berry Global’s chairman and CEO.
LyondellBasell was integral in its supply of quality, advanced recycled resin for the initiative.
“There are many benefits of plastics, including convenience,” said Bob Patel, CEO of LyondellBasell. “The issue we must address is plastic waste. As such, we are proud to collaborate with Berry Global and Wendy’s to co-create sustainable solutions to allow us to continue enjoying the benefit of this material while helping to make our environment better for future generations.”