Wendy’s has launched its Rewards loyalty program in Canada, allowing customers the opportunity to earn points and unlock rewards for their favourite menu items.
At any time of the day, customers will earn 10 points for every $1 spent on food and drinks.
“Wendy’s has the best fans, and we are excited to reward them by bringing Wendy’s loyalty program to Canada,” says Liz Geraghty, chief marketing officer, international. “Who wouldn’t want to be rewarded for enjoying Wendy’s favourites like the Frosty, Jr. bacon cheeseburger, and Breakfast Baconator?”
Customers can simply make a purchase at Wendy’s to earn points and keep track of them in the mobile app. For orders placed at the counter or in the drive-thru, customers will scan their in-app QR code to secure their points. Points can be redeemed on mobile and in-restaurant orders via the Rewards Store in the app.
According to a media release, the company has “maintained strong momentum in Canada” over the past few years and gained market share and recorded high sales with the launch of the brand’s breakfast menu in May 2022.
Customers can sign up via the brand’s mobile app, available for download in the App Store and on Google Play.