This Women’s History Month, Wendy’s celebrates the one-year anniversary of its Own Your Opportunity franchise recruiting initiative, which creates pathways for all entrepreneurs who want to grow with the company through franchising.
According to a press release, through the initiative, Wendy’s has received significant interest from prospective franchisees and nearly doubled the number of new franchisees entering the system in 2022 compared to the prior year. The number of approved franchisees in 2022 represents approximately 10 percent of Wendy’s total franchise base.
The brand has aggressive plans to grow globally and recently announced its intention to recruit new franchisees to build and operate restaurants in Australia, Ireland, Mexico, and Spain. The brand’s expansion will be largely driven by the recruitment of growth-minded franchisees and traditional new restaurant builds. To fuel development efforts in the U.S. and Canada, the company created a $100 million “Build-to-Suit” development fund where Wendy’s secures and builds restaurants in underdeveloped trade areas and hands over turnkey solutions to franchisees.
“Last year was marked by the highest accelerated global growth for the Wendy’s brand in nearly 20 years,” says Abigail Pringle, Wendy’s president, international and chief development officer. “This year, guided by our strategic priorities and a clear roadmap, we continue to aggressively increase our global restaurant footprint, supercharge franchise recruiting, and lean into our innovative restaurant designs to accelerate growth.”
Wendy’s new unit growth will be supported by Global Next Gen, the brand’s recently unveiled global restaurant design standard for enhanced customer, crew, and digital experiences. Starting this year, Wendy’s new restaurant builds will feature what the company calls a “sleek and modern design with an optimized layout and next-generation technology to deliver more Wendy’s to more people with an emphasis on convenience, speed, and accuracy.” This year, the company and its franchisees will open new Global Next Gen restaurants across the world.
“There’s never been a better time to join the Wendy’s family,” says Pringle. “We are committed to significantly growing our restaurant footprint globally, and we have strong momentum fueling our progress towards becoming the world’s most thriving and beloved restaurant brand.”