::this post ID is 15826::::in categories of ..Food Services....News..::

White Spot launches Pirate Pak app

Canadian food-service franchise system White Spot launched an interactive app based on its Pirate Pak kids’ meals on Feb. 13.

The three-dimensional (3-D) augmented reality (AR) app features a cast of animated characters, a revamped treasure map and the W.S. Legendary pirate ship captained by Beak Rogers. Children can join the crew, play games, make music, read stories, watch videos and interact with the characters.

“Our customers have always had a special place in their hearts for Pirate Paks,” says White Spot’s vice-president (VP) of marketing and menu development Cathy Tostenson. “In creating this program, we wanted to stay true to our brand while providing new entertainment that is both fun and engaging for the whole family.”

“Since 1928, White Spot has been committed to providing a family-friendly dining experience that is unmatched by any other restaurant,” says the company’s president, Warren Erhart. “The Pirate Pak is a central part of that experience and we are excited to sail our iconic ship into the digital age.”

Leave a Comment


Your email address will not be published. Required fields are marked *