Fast-casual restaurant chain Wingstop hosted a grand opening celebration at its first Canadian location in Toronto on June 29. The restaurant in the city’s west end marks the first of 100 restaurants planned for Wingstop’s footprint in Canada.
The restaurant concept–founded in Texas and popularised in the U.S.–offers classic and boneless wings and tenders, always cooked-to-order and hand sauced-and-tossed in a choice of the brand’s 12 signature flavours, including sweet, savoury, and spicy varieties. One of these flavours, Honey Garlic, is the brand’s take on the flavour that consumer research shows is a favourite of Canadians and was crafted exclusively for Canada by the Flavour Experts. Wingstop’s simple menu also features fresh-cut, seasoned fries; signature sides; and ranch and bleu cheese dips.
The grand opening celebration commenced with a ribbon cutting ceremony, followed by a performance by acclaimed beatboxer and winner of Canada’s Got Talent, Scott Jackson. The first 100 guests ordering at the restaurant won five free wings each week for one year.
Wingstop’s entrance into Canada adds to the notable global scale of the fast-casual brand, growing at a rapid pace across the globe with over 1800 restaurants across North America, Europe, Asia Pacific, and the Middle East.
“Our first restaurant opening in Canada is a proof point of Wingstop’s success and portability outside the United States, where our brand has experienced so much success,” says Nicolas Boudet, Wingstop’s president of international. “Wingstop’s vision is to become a Top 10 global restaurant brand and has a clear pathway to 7000+ global restaurants, where Canada is a key part of our international growth strategy. Wingstop’s ability to deliver an unparalleled guest and flavour experience gives us confidence in our brand’s potential in Canada.”
For more information, fans can visit wingstop.ca to order their favourite flavour and stay up to date on brand news and events.