Anytime Fitness, the world’s largest health club franchise, is making the journey to make physical and mental health more safe, accessible, and social at a time when it’s never been more important.
According to the Centers for Disease Control and Prevention (CDC), regular physical activity can improve sleep, reduce anxiety, prevent weight gain, and when combined with proper diet, helps with weight loss. It can also help boost immune function and help prevent diseases also increase a person’s chances having severe illness from COVID-19 such as heart disease and Type 2 diabetes. The CDC also advises exercising regularly for improved mental health.
To support the communities it continues to serve during the pandemic, Anytime Fitness is now offering virtual programming and resources to help new and current members in 2021, including investing in the Mission of Movemeant Foundation.
The HeartFirst Charitable Foundation (the company’s charitable arm) has awarded an initial $300,000 grant to the Movemeant Foundation, a nonprofit organization designs fitness and movement programs to enable women and girls to embody confidence and develop healthy habits. Movemeant Foundation will share $25,000 in grant funds to Fast and Female, a Canada-based charity with a mission to keep girls healthy and active in sports.
In addition to the initial $300,000 grant the HeartFirst Charitable Foundation will grant $1 for each 30-minute workout logged in the ‘Move With AF Event’ on the Kilter mobile app during December (up to $50,000). Anytime Fitness will drive engagement with the ‘Move With AF Event’ to increase donations through its clubs and marketing efforts.
In January, when new members join the gym, Anytime Fitness will also donate $1 (up to $90,000) to the Movemeant Foundation in addition to an initial $50,000 grant.
“At Anytime Fitness, we know fitness is essential to living a healthy life—physically, emotionally, and mentally,” said Stacy Anderson, brand president, Anytime Fitness. “We’re proud to support Movemeant Foundation, an organization that believes, as we do, that fitness and physical movement is essential to unlocking the values of self-confidence, resiliency, commitment, balance, and community.”
Anytime Fitness is partnering with Movemeant Foundation; its founder, fitness expert and confidence-life coach Jenny Gaither; and a half-dozen other leaders in health and wellness for the ‘Stronger for Good’ virtual fitness event.
The event will take place at 11 a.m. ET/8 a.m. PT, Saturday, January 2. Participation in the event is free and open to Anytime Fitness members and non-members alike. More information can be found at anytimefitness.com/strongerforgood.
With many locations across the country being temporarily closed due to COVID-19 restrictions,
Anytime Fitness is providing virtual options for members to stay or become healthy while enjoying friendly social interactions.
The Anytime Fitness mobile app gives members access to thousands of online training programs. The app also offers several ways to virtually connect with a local Anytime Fitness coach who can help develop individualized workout plans to help start the new year off strong. Additionally, daily free workouts led by Anytime Fitness coaches are available on Facebook at 9:30 a.m. ET.