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Orangetheory Fitness hits century mark with 100th live studio

Despite physical closures due to COVID-19, Orangetheory Fitness has launched its 100th live studio in Canada.
Despite physical closures due to COVID-19, Orangetheory Fitness has launched its 100th live studio in Canada.

Orangetheory Fitness is now offering interactive virtual coaching, via the launch of its Orangetheory Live platform.

As the first market to launch Orangetheory Live globally, more than 100 studios across Canada are now offering training through the brand’s live and technology-tracked platform.

Orangetheory Live brings real-time coaching from a local, certified coach to an intimate group setting. Using the new platform, coaches offer real-time feedback and motivation, akin to a private personal training session, with the added benefit of connecting members to their local studio community before, during, and after each workout.

As the pandemic continues to impact Canada, nearly all Orangetheory locations have been forced to reclose, but that has not stopped the brand from innovating to keep up with changing member needs.

“We recognized early on in the pandemic that we would need to innovate to keep our members active and engaged,” said Orangetheory Canada president Blake MacDonald. “Our goal is to deliver world-class interactive, coach-led training to our members, regardless of the government timeline to re-open studios. It took a herculean effort from our team to expedite the launch, and we’re excited to see our studios and members are quickly adopting and loving the new technology.”

In October 2019, the international chain reached a major brand milestone by opening its 100th studio in Canada. While a strong growth mindset was in place, in March 2020, Orangetheory decided to shut its doors to help flatten the COVID-19 curve.

The brand began rollout of the new platform last October, starting with its Quebec studios. As of today, 95 per cent of Canadian studios have started offering Orangetheory Live, making it available in all eight provinces where the brand operates.

“Now more than ever, it is critical Canadians invest in their health and fitness and are not deterred by the temporary closures of fitness facilities,” MacDonald adds. “Exercise is proven to be an integral component in supporting positive physical and mental health. We want to do our part by providing Canadians an outlet where they can focus on themselves during these unprecedented times and Orangetheory Live is our solution to that problem.”

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