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Toronto-based software startup Notch secures $10 million in financing

Notch, a Toronto-based startup which offers software to digitize wholesale food supply ordering for restaurants and distributors, has rounded out $10 million in financing from several backers. The financing will be used for ongoing innovation, talent acquisition, and continued expansion in the U.S.
Notch, a Toronto-based startup which offers software to digitize wholesale food supply ordering for restaurants and distributors, has rounded out $10 million in financing from several backers. The financing will be used for ongoing innovation, talent acquisition, and continued expansion in the U.S.

Notch, a software solution which digitizes wholesale food supply ordering for restaurants and distributors, has secured a $10 million (US) round of financing.

The financing is led by Accomplice and BDC with participation from MATH Venture Partners, Golden Ventures, The Yield Lab, Garage Capital and Plexo Capital as well as angel investors Agman, Mark MacLeod, Paul Genier, Shannon Lambert, and Jean Genier.

“The restaurant industry has largely focused on front of house technology when in fact cost savings start with eliminating waste within the wholesale food supply ordering process. Restaurants across North America have come to rely on Notch to solve this problem quickly and seamlessly,” said Jordan Huck, CEO, Notch.

Notch has seen company sales and revenue increasing by more than 450 per cent since April 2020. This round of capital will allow for the Toronto-based startup to bring the supply chains of even more of North America’s restaurant chains and food brands online. It will also fund ongoing innovation, be used to attract and retain talent, and for continued US expansion.

Notch Pay, an automated payment and collection solution for restaurants and distributors is in development. The platform currently includes Notch Marketplace, relied on by nearly 1500 restaurants across North America to shop and price compare more than 100,000 wholesale food supply skus, invoice, track orders, receive real time inventory updates, and forecast. Hundreds of food distributors are using Notch Connect to digitize their order desks to enable online purchasing and connect with new customers.

The company currently operates in Chicago, Texas and Toronto, and is focused on rapid growth in 2021 with recent sales hires from Uber and DoorDash heading up US expansion. The company will continue to prioritize talent acquisition with the Notch team nearly doubling in size over the last 12 months.

Notch is working with franchises and restaurant groups across North America including Ghost Kitchen Brands which is currently in the process of opening 70 locations across the US, and Paramount Fine Foods.

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