All donations collected will go to Food Banks Canada in their support of local food banks, and 7-Eleven Canada will match the donation up to $50,000.
Also, on Tuesday, Nov. 29, 7-Eleven Canada will donate 25 cents from every Slurpee sold that day in support of Food Banks Canada.
According to a media release, the donation drive “comes at a time when support for Food Banks Canada is more important than ever.” Visits to food banks have increased by 35 per cent since 2019 and continue to increase. In March 2022 alone, nearly 1.5 million visits were made to food banks across the country, and one-third of those visits were made by children.
“As we continue our journey in being a good neighbour, we’re always finding ways to give a helping hand to the local communities we operate in,” says Marc Goodman, vice-president and general manager of 7-Eleven Canada. “Our customers wear their hearts on their sleeves and have been so supportive of our initiatives throughout the years. We hope that they’ll join us again in our fight to beat hunger and donate what they can to help fellow neighbours in need.”
Earlier this summer, 7-Eleven Canada also hosted its annual Slurpee Name Your Price Day to donate over $53,000 to Food Banks Canada. Slurpee fans were invited to donate what they could for a large Slurpee and over 42,000 Slurpee were sold in the single-day event.