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Sobeys helps create ‘A Family of Support’ for children in need

Sobeys Inc. and the Sobeys Foundation are teaming with Canadian Children’s Hospital Foundations to create the ‘A Family of Support’ initiative. It will support children’s mental health programs at 13 hospitals.
Sobeys Inc. and the Sobeys Foundation are teaming with Canadian Children’s Hospital Foundations to create the ‘A Family of Support’ initiative. It will support children’s mental health programs at 13 hospitals.

Canada’s Children’s Hospital Foundations has partnered with Sobeys Inc. and the Sobey Foundation to create ‘A Family of Support.’

The initiative builds a Canada-wide circle of care for child and youth mental health. Thirteen children’s hospitals across Canada will launch new early intervention mental health and education programs to support their local communities’ most urgent child and youth mental health needs.

Sobeys Inc. and the Sobey Foundation has supported a number of children’s hospitals across Canada, among them the IWK Health Centre in Halifax, N.S.

To fund the ‘A Family of Support’ initiative, the Sobey Foundation and Sobeys Inc. have committed to donating and raising millions of dollars. Funding from the initiative will help enhance access to high-quality, long-term mental health care for families across Canada.

“This initiative brings these two legacies together to support a mammoth need among Canadian families. Our stores have an incredible legacy of contributing to their local communities and the wonderful Sobey family, through their foundation, has a proud history of championing mental health challenges,” said Michael Medline, president and CEO of Empire, the parent company of Sobeys Inc. “We are grateful to Heather Sobey-Connors for continuously championing this vital cause. We had started our work on this initiative before the COVID-19 pandemic and now the need has grown even greater. Together with the Sobey Foundation, CCHF, our teammates, customers, and suppliers, we will build healthier tomorrows for generations to come.”

Canadians will have the opportunity to donate to the initiative through an in-store fundraising campaign running from September 17 to October 1 at Sobeys Inc. banner stores. One hundred per cent of the funds raised will support local children’s hospitals and their ‘A Family of Support’ program.

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