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The Brick invites Canadians to join ‘Project Green’ on Earth Day

The Brick is challenging Canadians to share their ‘green good deeds’ on Earth Day with the hashtag #TheBrickEarthDay. Employees across Canada did the same during the first two weeks of April.
The Brick is challenging Canadians to share their ‘green good deeds’ on Earth Day with the hashtag #TheBrickEarthDay. Employees across Canada did the same during the first two weeks of April.

In celebration of Earth Day 2021, The Brick has shared the company’s latest waste diversion statistics, as well as upcoming initiatives to invite Canadians to help out.

First implemented in 2007, ‘Project Green’ has been the lead for all The Brick’s environmental initiatives, spearheaded by a recycling program in partnership with Waste Management. In 2020 alone, recycling efforts at the company prevented 42,477 trees from being felled, saved more than 23 million gallons of water from being used, and conserved 14 million kilowatt hours of electricity.

“Environmental sustainability is something we practice every day at The Brick, and our green initiatives are something we are very proud of,” said the company’s president, Dave Freeman. “We are committed to helping improve the lives of Canadians, and managing our environmental impact is just one way we can give back to the communities in which we live and work, from coast-to-coast.”

The Brick is also a partner of Tree Canada. This association has resulted in the planting and maintenance of 886 trees nationwide.

“Since our partnership started in 2017, The Brick has shown their commitment to caring for the planet,” said Danielle St-Aubin, CEO, Tree Canada. “Together, we have planted and maintained trees across the country that have helped green communities, re-established urban and rural forests, and increased the number of trees across countless school yards. It is through dedicated sponsors like The Brick that we can grow better places to live.”

The Brick challenged employees to do something good for the environment during the first two weeks of April. Now, in celebration of Earth Day, the company is encouraging Canadians to do the same.

The company is asking people to capture their actions via photo or video, share them on Facebook or Instagram with the hashtag #TheBrickEarthDay, and comment on the Facebook or Instagram contest post for a chance to win one of four $1000 The Brick gift cards. Two winners will be chosen from Facebook and two from Instagram.

For every share on social media using the campaign hashtag, The Brick will also plant a tree, up to a total of 2500, through their partnership with Tree Canada.

For more information on The Brick’s environmental initiatives, visit http://csr.thebrick.com/environmental/the-brick-goes-green/.

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