McDonald’s Canada is bringing back the Big Mac Bacon for a limited time to celebrate the popular hamburger’s 50th anniversary.Advertisements featuring fashion models and a mysterious date popped up across Canada and were updated this week to reveal the Big Mac Bacon has returned to the menu.
By Chad Finkelstein
Q: How do franchise systems organize their advertising efforts? Chad says: There are a few ways franchisors structure advertising requirements for their franchisees, but the most common is to establish a general ad.
By Patti Laine
Q: What should a prospective franchisee look for in an established franchise system’s approach to marketing and advertising? Patti says: You cannot evaluate a franchise system’s marketing and advertising without first understanding its brand and reputation.