Tag Archives: East Side Mario’s

Featured Franchises

Meet the Franchisor: John Verdon of East Side Mario’s

By Peter Saunders
Two years ago, John Verdon was hired as vice-president (VP) of marketing for East Side Mario’s, Prime Restaurants’ biggest franchise. His mandate was to help a new operational management team turn the nearly 25-year-old brand’s fortunes around, returning it to health and growth, as the recent recession and increased competition had left it in a tough financial situation.

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