By Peter Saunders
Until recently a small chain of stores in Montreal, Liquid Nutrition is now following a highly ambitious growth plan, expanding across Canada and the U.S. at a rapid pace of franchise development. Known by athletes for its range of meal-replacement shakes and protein drinks, the retailer hopes to serve these health-oriented products to people from all walks of life, young and old alike, as an alternative to traditional quick-service restaurants (QSRs).