Tag Archives: I Quit Smoking

Helping smokers quit with I Quit Smoking (IQS)

By Peter Saunders
Toronto-based Joel Friedman has worked for a number of franchise systems over the course of his career, including McDonald’s, Second Cup, Prime Restaurants (the franchisor for East Side Mario’s, Casey’s and Fionn MacCool’s) and the UPS Store Canada—but none has been as unusual, by his own admission, as I Quit Smoking (IQS), for which he is now vice-president (VP) of development in Canada.

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