By Sebastian Fuschini Q: What types of initial and ongoing support from a franchisor are the most important to a first-time franchisee? A: Starting up a business can be daunting. For a first-time franchisee, especially, support from the franchisor is key. A good franchisor will offer support in many areas, including site selection, lease negotiation, design, construction, financing, marketing and training.
By Eric Lofholm
In the first fiscal quarter of each new year, it is prudent for franchisees to prepare a profitability plan for the coming months, especially with respect to your sales and marketing endeavours.
By Alex Porter
Q: What online resources have proven most useful for franchise systems’ location-specific marketing efforts and why? A: Google is still the most effective option for location-specific marketing, as it dominates online searches with more than 63 per cent market share and mobile searches with almost 95 per cent.
Website design and digital marketing franchise system Bloomtools has recently welcomed four new Canadian franchisees. Terry Varga of Brampton, Ont., Fatima Bihya of Montreal, Chris Downey of Whitby, Ont., and Tessa Tristianti of Grand Falls, N.B., join 15 other franchisees across the country.